Expanding Horizons: Hebei Yabo at the Istanbul Auto Parts Exhibition

Exploring New Opportunities in the Turkish Market

From June 2025, Hebei Yabo Rubber Products Technology Co., Ltd. proudly participated in the Istanbul Auto Parts Exhibition in Turkey. This marked an important step in our company’s continued efforts to expand into global markets. Throughout the event, we had the opportunity to showcase our core products—truck oil seals, torque rod bushings, center bearings, and other high-performance rubber components—to a wide range of professionals in the automotive aftermarket industry.
What made this exhibition particularly fruitful was the diverse range of visitors from not only Turkey but also neighboring countries such as Iran, Iraq, Egypt, and several Eastern European nations. Our booth attracted steady traffic over the course of the event. Many customers showed genuine interest in our product range, leading to detailed technical discussions and product inquiries. We received a large number of business cards from potential clients, which provided a solid foundation for follow-up communication and future cooperation.

Valuable Insights for Future Development

Beyond business leads, the exhibition gave us a clearer picture of the regional market dynamics. Through conversations with local buyers, distributors, and industry peers, we gained firsthand insights into the specific product needs, price sensitivity, and quality expectations of customers in the Turkish market and surrounding regions. For example, we learned that local customers place a strong emphasis on durability under high-temperature conditions and often prefer OEM-standard components that ensure compatibility with European truck models.
These insights are helping us adjust our product strategy and marketing approach for this region. By understanding what matters most to customers here, we can tailor our future product development and service offerings to better meet their needs. We also had the chance to observe and analyze our competitors, givin